Digital Marketing

Digital Marketing

  • Introduction
  • Your Digital Marketing Strategy Template
  • Developing a Content Marketing Strategy
  • Crafting a Digital Advertising Plan
  • Developing a Social Media Strategy
  • Following Email Marketing Best Practices
  • Designing Your Search Marketing Strategy
  • Applying Website Analytics to Your Digital Marketing
  • Leveraging Conversion Rate Optimization to Drive Growth

 

Introduction

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Introduction
Digital Marketing Introduction

Your Digital Marketing Strategy Template

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Your Digital Marketing Strategy Template
The Customer Value Journey is the strategic foundation of everything we do here at Digital Marketer. It’s the master template upon which every other digital marketing discipline and tactic is built. Learn all 8 stages and how you’ll use them to create a winning strategy for your business.

Developing a Content Marketing Strategy

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Developing a Content Marketing Strategy
Done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. Learn how to plan your content marketing strategy and how to create “perfect” content.

Crafting a Digital Advertising Plan

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Crafting a Digital Advertising Plan
The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you can easily drive traffic, sales, and ultimately, growth. Here, you’ll learn the secrets to crafting a digital advertising plan that actually works.

Developing a Social Media Strategy

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Developing a Social Media Strategy
“Going social” isn’t simply about being active on Facebook and Twitter. Learn the Social Success Cycle and how you can use it to attract your fans and followers, engage them, and even sell to them.

Following Email Marketing Best Practices

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Following Email Marketing Best Practices
Forget any rumors to the contrary. Email is alive and well—and if you know how to use it, it will help you exponentially grow your business. Learn the role of email in a growing business and how you can use it to quickly move prospects and customers through the Customer Value Journey.

Designing Your Search Marketing Strategy

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Designing Your Search Marketing Strategy
Search marketing has radically changed in the last few years. But we see that as good news! Today, it can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines as well. Learn the right way to do search engine optimization here.

Applying Website Analytics to Your Digital Marketing

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Applying Website Analytics to Your Digital Marketing
If numbers aren’t your thing, we’ve got you covered. Website analytics are a powerful tool for helping you figure out what’s working, what’s not, and what to do next. Learn the process we use here at DigitalMarketer—an easy-tounderstand approach anyone can use.

Leveraging Conversion Rate Optimization to Drive Growth

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Leveraging Conversion Rate Optimization to Drive Growth
Conversion rate optimization may sound hard, but it doesn’t have to be. And it’s critical to your success as a digital marketer. We’ll show you how to implement a simple framework that will guide everything you do as a digital marketer.
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Enrolled: 6420 students
Duration: 550
Lectures: 9
Video: 250 MIN
Level: Intermediate