Course Description

Social media has revolutionized the way businesses engage with their target audience, making social media marketing an essential aspect of any comprehensive marketing strategy. This course, Social Media Marketing Fundamentals, provides a comprehensive introduction to the core principles, strategies, and tactics of leveraging social media platforms for marketing purposes.

Throughout the course, students will gain a deep understanding of the various social media channels, their unique features, and how to effectively utilize them to achieve marketing objectives. Emphasis will be placed on developing practical skills and strategies to drive engagement, build brand awareness, increase website traffic, and generate leads through social media.